The Dannon Co. Inc., a White Plains-based manufacturer of yogurt, has reached an agreement to be the official yogurt sponsor of the National Football League.
Dannon and the NFL cited the health benefits of yogurt and a healthier diet in announcing the sponsorship. Terms of the sponsorship deal were not disclosed.
“Since our first Super Bowl advertisement in 2012, we”™ve seen the potential to impact American families when it comes to making better food choices. We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Dannon’s chief marketing officer.
“Encouraging people to get active and make better food choices is at the heart of our NFL PLAY 60 campaign and Dannon”™s values align perfectly with those and other NFL efforts,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management.
Dannon has four plants in the U.S. that make more than 200 flavors and styles of yogurt and other frozen or cultured dairy products. The NFL regular season opens Sept. 4 when the Green Bay Packers visit the Seattle Seahawks.
