Marketing

A back-to-basics ad campaign and sponsorship of the London Olympic games won General Electric Co. the sixth slot on Interbrand’s...

The Fairfield County chapter of the American Marketing Association last week announced its new board of directors for 2012-13.

When used effectively, content marketing on Facebook can greatly help businesses attract attention and build a following.

Even when companies are stretched thin, dedicating time to marketing is necessary for business growth.

After focusing the initial phase of Connecticut’s new “Still Revolutionary” advertising campaign on tourism, the next phase features cutting-edge companies...

Gartner predicts the FTC will crack down on the growing trend of fake, paid reviews posted on social media.

Pinterest.com, a virtual pinboard for photos and articles, is becoming the newest social media platform for businesses to adopt.

Marketing Management Analytics (MMA), a Wilton-based analytics solutions company, on Sept. 11 announced enhancements to its Strategic Pricing Analytics solution.

Small businesses are missing opportunities to market to customers and track results, according to Pitney Bowes Inc.

New York state will receive nearly $9 million as part of a $181 million settlement between 37 states and the...