Marketing

Interpublic Group reestablished Advantage International as a sports marketing agency.

The new campaign, “The New New York Works for Business,” will be featured as part of the state’s $50 million...

Having signed up Gigi Fernandez and other athletes, Chelsea Piers Connecticut is now trolling for corporate sponsors. Credit: Robbie Mendelsohn...

Looking to engage new customers on social media? Be prepared to do it guerrilla-style, with meaningful one-on-one interactions, rather than...