Marketing

Educating your buyer is essential to winning and hanging onto business. There are lots of ways to educate the customer;...

Mobile apps and social media have changed the way consumers shop on Black Friday and Small Business Saturday.

Wilton-based Marketing Management Analytics (MMA) announced an expansion of its Chicago operations Nov. 27, saying that it expects revenues to...

Focus Media will present the first Hudson Valley Marketing Conference for Nonprofits Nov. 15, a free event at Anthony’s Pier...

Although content distribution continues to change at a frenzied pace, creating great content is and will always be a worthwhile...

Meeting at the Stamford Innovation Center Oct. 22, local advertising and marketing professionals discussed ways the creative community could model...

If you're not applying search engine optimization (SEO) best practices to your website, it’s likely no one will find it...

Ria Rueda, marketing director of the Barteca Restaurant Group, reflects on her journey from representing Barbie to marketing the popular...

Acorda Therapeutics Inc. recently added to its awards for its consumer website and marketing campaign among professionals for its MS...

Webinars allow companies to get their message out and save time, energy and money while generating significant results.