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Every time a part goes somewhere other than into a customer invoice, it means the company makes less money than...

Take the time to build a hiring system. Train new hires on culture as well as skill. Build bench strength...

Try viewing social media as being multilevel with each level being indicative of the extent to which it can help...

The most expensive part of sales is usually door opening. Try to reduce the cost of making new contacts by...

Measuring the efficiency of a business is very different than measuring its effectiveness.

To prepare for trade shows, build a list of target shows. Investigate who goes and why. Define goals and decide...

Along with ownership come certain responsibilities. When you don’t want to deal with something, figure out why. Lay out a...

My recent article on social media and branding received a lot of attention. I responded to a number of emails...

BY ANDI GRAY Q: It”™s been a tough two years. We”™ve kept adding new clients, but at lower profit. We...

BY JOE MURTAGH What are the needs, wants, stereotypes and emotions of your customers? For instance, Disney knows that their...