Guest View
Column: Time for a midyear checkup on finances
As long as your company needs to borrow money, think of the bank as a partner that needs to be...
Read moreDetailsColumn: Elder care emerging as workplace issue
As baby boomers age, work/life balance takes on new meaning, with important implications for business.
Read moreDetailsColumn: Getting a handle on inventory
The importance of taking inventory should not be overlooked.
Read moreDetailsStick with the business plan
Growth, profit, stability, predictability, peace of mind – all of these values are necessary for long term success of any...
Read moreDetailsMake marketing work for you
Position your company as influential. Integrate marketing with sales. Monitor results. Look for small changes that can produce big results.
Read moreDetailsDon’t rely on averages
To maximize market potential, recognize customer differences and work to meet their needs, provided you can satisfy them and still...
Read moreDetailsAre my sales people too comfortable?
A productive sales force is one of the keys to our success. It’s time for them to put things in...
Read moreDetailsMaking the 80/20 Rule work for you
Understanding the 80/20 Rule isn’t difficult, but getting yourself and your organization to use it in order to enjoy lasting...
Read moreDetailsDon’t fret, this guitarist will digitize your six-string
A gift of a left-handed electric guitar model from an older brother wound up launching a lifetime career for right-handed...
Read moreDetailsSeven email segmentation strategies
Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it...
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