BY ANGELA WHITFORD
Each spring, as we make our plans for the upcoming fiscal year, we contemplate the success of our recent activities. We strive to always grow and expand our offerings so our members will continue to recognize the Cultural Alliance of Fairfield County as a leader in the effort to promote and strengthen the arts and culture sector. We”™ve had an exciting year ”“ increased membership, extended programming, expanded marketing and promotional opportunities ”” and we”™re energized to continue on this path.
- Angela Whitford
There”™s no doubt that a portion of our achievements can be attributed to our media partnerships. Without them, it would be nearly impossible to carry out our work with as much success, and we are so grateful for their ongoing engagement. A huge thank you to Westfair Communications, publisher of the Fairfield County Business Journal, for the weekly FCBuzz page.
We”™re also grateful for our other media partners:
∙ WPKN for our weekly drive-time promotions and our monthly radio show, “Spotlight on Arts and Culture”;
∙ WSHU for 15-second spots to promote relevant events;
∙ CT Style on WTNH-8 for a bi-monthly spot, giving us a wide geographical reach;
∙ HamletHub for the creation of an FCBuzz page and posting our Twitter feed throughout its Fairfield County HamletHub sites;
∙ CT Hearst Media Group for the ability to post an event per day on its site, using text and images;
∙ Moffly Media for county-wide advertising in various publications;
∙ Venu Magazine for an FCBuzz page to promote our members programs;
∙ CTBites for logo and website link exchange to connect arts and culture with the culinary arts.
One of the benefits of membership in the Cultural Alliance of Fairfield County is to be able to take advantage of marketing and promotional opportunities that would not be practical for the individual artist or nonprofit organization with limited resources to secure on their own. Small budgets make it impossible to invest in the necessary marketing to grow and flourish in a competitive market. We are pleased to be able to make this attainable for our members through our ongoing associations, and we appreciate our partners”™ dedication to the success of the arts and culture sector in Fairfield County.
Angela Whitford is executive director of the Cultural Alliance of Fairfield County.
