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Home Newsmakers

HOTEL-STYLE SENIOR LIVING GAINS AN ADVISOR

Westfair Online by Westfair Online
December 26, 2023
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Helayne Scheier

Waterstone of Westchester has appointed Helayne Scheier 

as its new senior advisor to assist with marketing, community outreach and customer service.  

She comes to Waterstone with more than 18 years’ experience in the senior living industry.  

In her role as senior advisor Scheier will be responsible for all aspects of internal and external sales and marketing. She will also build relationships with families, clients and prospective families within the community and referral sources. 

“Helayne brings enthusiasm to the job of senior advisor here at Waterstone,’’ said Waterstone of Westchester Executive Director Lauren Freifeld. “Her many years of experience in the senior living industry plus her familiarity with the Westchester community make her a perfect fit for Waterstone of Westchester.” 

Located on Bloomingdale Road in White Plains, Waterstone of Westchester is an elegant boutique hotel-style community for seniors featuring 62+ independent living residences with best-in-class amenities and supportive services designed to provide seniors with independence, connection and socialization. Residents enjoy a full array of exceptional amenities, including a movie theater, fitness center, indoor pool, lobby bar, art studio and salon. Services include chauffeured car service, garage parking and on-site concierge. Gourmet cuisine, which is served in a variety of onsite dining venues, is prepared by professional chefs who use locally sourced and seasonal ingredients.  

Residents also benefit from access to home care services through an on-site partnership with VNS Westchester that allows residents to receive the assistance they need to stay healthy and engaged.

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