Adams & Knight in Avon, one of the region”™s integrated marketing agencies, has added a new vice president to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of vice president of media and analytics.
In this role, Shaw will focus on leveraging sophisticated media research and data analytics to strengthen and integrate all the agency”™s paid media services ”” from traditional advertising, out-of-home and all forms of endemic and programmatic digital marketing to social media, SEM, content marketing, influencer marketing and sponsorships.
Prior to joining Adams & Knight, Shaw served as the director of digital strategy and planning at MNI Media in Stamford. He holds a bachelor”™s degree in management from The Catholic University of America in Washington, D.C.
“I”™m excited to join the leadership team at Adams & Knight,” said Shaw. ”I love that the agency is really focused on leveraging data to develop more innovative and integrated media strategies and to continually optimize the performance of those strategies.”
In addition to growing the team”™s internal media team, Shaw is looking forward to expanding its roster of carefully selected media partners.
“In today”™s hyper-fragmented media world, it”™s more important than ever that we help our clients evaluate and integrate their many options for reaching their prospects, customers and influencers,” said CEO Jill Adams.
Adams & Knight, a branding and marketing agency for more than 30 years, has been serving leading health care, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.
