Northwell Health and StrawberryFrog teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and and runs through mid-January.
The 30-second spot, “A Little Wisdom,” directed by Christina Hodnet of Spears & Arrows, captures children aged 5-9 sharing insights about health and happiness. The campaign aims to spread joy with local community members as they gather with family and friends this holiday season and look toward 2025. By showcasing children’s wisdom, Northwell offers a fresh perspective on well-being and reinforces its commitment to advancing better physical and emotional health within the community.
“At this time of year, we want to make sure that everyone has a reason to smile. Our raise health platform allows us to speak to the drivers of health in really interesting ways — even the effects that happiness has on one’s overall health,” says Joe Leston, deputy chief marketing officer at Northwell. “Sometimes it takes the youngest among us — our littlest health-raisers — to remind us of the little pleasures in life. By partnering with team members and their families to bring this uplifting campaign to life, we’ve created something that fills our entire community with pride and joy.”
Northwell’s Cohen Children’s Medical Center is a consistent leader in brand affinity and recognition through its innovative marketing campaigns and Raise Health platform, created by StrawberryFrog, a pioneer in Movement Marketing.
“There’s something magical about how children can deliver profound wisdom without even trying,” said Nick Sonderup, chief creative officer at StrawberryFrog. “We stripped away the typical health-care marketing playbook and simply let kids be kids. The result is a campaign that makes you smile but also makes you think. Their unfiltered take on what makes people healthy and happy aligns perfectly with Northwell’s mission to humanize health-care.”
Northwell Health is New York state’s largest health care provider and private employer, with 21 hospitals, about 900 outpatient facilities and more than 12,000 affiliated physicians.
StrawberryFrog is anindependent team of cultural engineers, strategists, designers, entrepreneurs, management and creative talent. It’s focused on activating purpose strategies for some of the world’s largest brands and companies with Movement Thinking.
