Big Y’s annual Sack Hunger campaign once again delivered a powerful show of community support, providing 1 million meals to food banks serving families across Massachusetts and Connecticut. The milestone reflects the collective generosity of customers, employees and partners who stepped up during the critical holiday season to help address food insecurity close to home.
Through Sack Hunger, every $5 customer donation helps deliver 10 meals to neighbors in need. This impact is amplified by Big Y’s additional contributions, including designated proceeds from produce, floral and meat departments, along with a portion of sales from Big Y’s family of private label brands. Together, these efforts help ensure food banks can meet increased demand during the winter months.
Since its launch in 2010, Sack Hunger has continued to grow in reach and impact. What began as a modest effort has evolved into a cornerstone of Big Y’s year-round commitment to fighting hunger, complemented by near-daily donations of fresh meat, produce, bakery items and other essential groceries.
“Reaching one million meals is a powerful reminder of what’s possible when a community comes together with a shared purpose,” said Michael P. D’Amour, president and CEO of Big Y. “We are grateful for our customers and employees who consistently and generously support this annual campaign. Sack Hunger reflects the heart of who we are as a company and our belief that access to nutritious food should never be out of reach.”
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Big Y Foods, Inc., is a family-owned, locally focused supermarket chain serving communities across the Northeast. With more than 10,000 dedicated employees, Big Y operates supermarkets renowned for their commitment to people and purpose. Founded in 1936 by brothers Paul and Gerald D’Amour, the store takes its name from an intersection in Chicopee, Massachusetts, where two roads converge to form a “Y.”
