Saks Fifth Avenue has teamed with the Lucid (NASDAQ:LCID) electric vehicle company in a partnership spanning in-store and online experiences.
Saks will offer exclusive demo drive experiences of Lucid’s award-winning car, the Lucid Air, at select Saks Fifth Avenue stores including its Greenwich location. The retailer’s Saks.com ecommerce site will also feature a dedicated Lucid landing page on Saks.com, and Lucid will provide content on Saks-owned digital channels.
The Lucid Air lineup consists of four models, with pricing that starts at $77,400.
“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks. “As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle. With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
The date for the Greenwich demo drive event will be announced at a later time – the first demo drive program will debut today at the Saks Fifth Avenue West Coast Flagship in Beverly Hills, California.
