The Real Brokerage Inc. is acquiring RE/MAX Holdings to create a new global real estate platform named Real REMAX Group. RE/MAX Holdings is valued in the deal at approximately $880 million.
Among the RE/MAX outlets in Westchester are: RE/MAX Prestige Properties in White Plains; RE/MAX Prime Properties in Scarsdale; RE/MAX – The Eric Stein Team in Tuckahoe; RE/MAX All County in White Plains; RE/MAX Distinguished Homes & Properties in Tuckahoe; RE/MAX Ace Realty in Pleasantville; RE/MAX Town & Country in Yorktown Heights; and RE/MAX Classic Realty in Somers.
In Fairfield, RE/MAX offices include: RE/MAX Heritage in Westport; RE/MAX Right Choice in Trumbull; RE/MAX Experience in Brookfield; RE/MAX Right Choice Real Estate in Milford; RE/MAX Heritage in Monroe; RE/MAX Right Choice in Stamford; RE/MAX Town & Country in Danbury; and RE/MAX Right Choice Real Estate Newtown.
The Real Brokerage is primarily cloud-based and does not feature a brick and mortar presence.
RE/MAX operates in more than 120 countries and territories with more than 145,000 agents. The combined company is expected to have nearly 8,500 franchisees and more than 180,000 agents with more than 100,000 based in the U.S. and Canada.
The acquisition announcement says that RE/MAX and Motto Mortgage, operated by RE/MAX and billed as the first and only national mortgage brokerage franchise brand in the U.S., will continue to operate under their current brands. Real will continue to operate as an owned brokerage under the Real brand.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, chairman and CEO of Real, who will be chairman and CEO of the new company. “Bringing together Real’s technology and operating model with RE/MAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
According to Erik Carlson, CEO of RE/MAX Holdings, “By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders from agents to franchisees to consumers to shareholders all while strengthening the culture and flexibility that make our brands special.”
The announcement says that real estate professionals operating under either brand will benefit from the opportunity to utilize reZEN, Real’s integrated technology platform, providing them with greater productivity through streamlined transaction management, AI automation and integrated financial services.
Pro forma financials indicate that the combined company would have generated approximately $2.3 billion in annual revenue in 2025. The Real REMAX Group will be headquartered in Miami, which is where Real is headquartered. The combined company will have significant operations remaining in the Denver area, which is where RE/MAX has its headquarters.
