Shelton-based data and market-research company SSI has completed an agreement to acquire the assets of MyOpinions Ltd. in Australia and of SmileCity Ltd. in New Zealand as part of its push into the Asia-Pacific region.
In a statement, SSI said the acquisition will strengthen its position as a global data solutions and technology company. “SSI”™s expanded presence in Australia and New Zealand combines industry-leading technology, proven online panelist recruitment techniques and a singular focus on quality to enable the best access to consumers and professionals available,” the statement said.
Financial terms of the deal were not disclosed.
SSI is a global provider of data solutions and technology for consumer and business-to-business survey research that employs 3,600.
SmileCity Ltd., established in 2003, is an online rewards program exclusively for New Zealanders. MyOpinions owns and manages a research-only online consumer and business panel in Australia ”“ giving clients access to more than 300,000 profiled Australians.
SSI foresees better market research emerging from the deal and improvements in data management for the Australia/New Zealand business-to-consumer and business-to-business sectors.
“Clients will greatly benefit from the size, quality and productivity of our leading panels, and SSI”™s unique ability to manage large ANZ B2C and/or B2B trackers,” said SSI President and CEO Chris Fanning. “We”™ve been focused on further strengthening our leadership position in Asia-Pacific and the acquisition of these two well-managed companies is an excellent fit with our strategy.”
