Entrepreneur Justin Baer was tired of wearing the “midtown Manhattan uniform” ”“ that is, a long-sleeved dress shirt under his sweater. He found it bulky, uncomfortable and, eventually, the collar flopped down. Baer knew there was a better way and so he invented the dressy polo shirt ”“ a high-quality polo shirt that is short-sleeved, but with a beautiful, stiff collar. You can wear it under a sweater, and even under a jacket, with a tie or by itself.
Since 2021 when Baer launched Collars & Co., he has made more than $13 million in sales. Clearly, there is a demand for dressy polo shirts, and that demand has created an entirely new category of clothing. Baer also appeared on TV”™s “Shark Tank” and got a deal with entrepreneur Peter Jones and Mark Cuban, owner of the Dallas Mavericks. Indeed, Cuban wore his Collars & Co. shirt when he was recently interviewed on ABC”™s “The View” and in the pages of GQ.
Manufactured mainly in Egypt and Pakistan, the shirts come in 80 different polo styles, with men”™s sweaters and polos for women in the mix. Said Baer: “It was a side hustle that blew up.” Men, get ready to get comfortable.
For more, click here. https://collarsandco.com
And follow me on Instagram at @DebbiKickham.
