Football over Thanksgiving weekend was noteworthy in part because more of Bud Light’s comeback commercials aired. We're left with images...

There is a newish social science out there called “Social Learning.” It begins in school, picking up on what the...

“Where’s the beef?” It's a line that generated market share at the expense of the category leader. Three words, incredibly...

As summer ends, big marketers typically have spent down their budgets until 2024 starts, but their plans for 2024 are...

When I was starting my career in international bank marketing, “threads” meant just the right pattern suit fabric to add...

Reach and frequency drive all marketing decisions when it comes to tactical execution. Gauging each of these can be tricky....

Think about the restaurant at which you're a regular. You associate that food service institution with a profound loyalty, familiarity...

One of the keys to success in marketing a business is to expose the businesses' name and logo and make...

TikTok is surging forward with all kinds of novel products. It is quite possible that they, being Chinese-owned, are after...

Tom Connor heads the creative and production efforts at Weinrib & Connor in Mount Kisco. His columns on advertising and...