Healthier options for convenience stores
Working in his family”™s gas stations and convenience stores while growing up in Westchester is the experience that inspired Adam Musa to launch his Fuelco and FoodSmart ventures.
A big problem he found while working in the family convenience stores was the lack of healthy food.
Musa was less than satisfied with the options available.
After graduating from high school in 2017 he opened a gas station and car-wash service in Florida and used the station to test the appeal of healthy alternatives to the highly processed snacks typically found in convenience stores, offering options such as kale chips and seaweed snacks. He found that not only was the idea viable, but the healthy snacks actually ended up selling better and he was able to sell them at a higher profit margin, too.
Simultaneously, he began to develop the FoodSmart brand in New York, where he worked for two or three years to develop the brand before launching his gas station, Fuelco, and attached convencience store, FoodSmart, on Virginia Road in Valhalla.
For more, visit https://www.fuelco.com/foodsmart
