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PepsiCo ends sponsorship of Super Bowl Halftime Show after 10-year run

The company will focus on marketing in other NFL presentations.

Ivy Rehab in new partnership with NFL Alumni Association regional chapter

Many NFL face adverse health challenges after their sports careers are over.

Zucker is out; NY Giants are in on vaccinations

New York Gov. Kathy Hochul announced the resignation during a news briefing this morning.

New XFL owner to be named in August – and it...

Rumored to be among the companies taking a look at acquiring the bankrupt football league is Fox/Disney, while a CBS reporter has floated the idea that the NFL should buy the XFL as “a developmental league.”

XFL off to decent ratings, attendance start

Although the usually prolix Vince McMahon was relatively quiet about his Stamford-based league’s first week results, the XFL’s media partners were presumably pleased.

The new XFL: Stars seem aligned for success, but will viewers...

Gone are the scantily-clad cheerleaders, "He Hate Me" and shirtless comedians. "I don’t think it will be driven by a pro wrestling personality or trying to be ‘off the edge’ as it was the first time," says one observer.

Could Tom Brady save Greenwich’s real estate market?

People's United Bank executive John Traynor quipped, "Massachusetts got GE and we got Gisele – I think we got the better deal."

Survey finds 45% of football fans excited over XFL’s return

Millennials and Generation Z were the most excited to see the XFL games.

Vince McMahon’s XFL names starting quarterbacks for inaugural season

Two XFL quarterbacks, Landry Jones and Matt McGloin played for the Raiders for three seasons.

Vince McMahon’s XFL unveils team names and logos

The first season is scheduled to begin in February, consisting of 10 games and two post-season matches.

New York Streets football franchise comes to Westchester

The New York Streets is the newest franchise in the National Arena League (NAL), which so far has six teams

Vineyard Vines and NFL team on Grand Central Terminal pop-up retailing

The pop-up space, which runs through Feb. 4, will also provide customers with the chance to win tickets to NFL games.

XFL announces cities and stadiums for 2020 debut

“As far as our league is concerned, it will have nothing with politics,” said XFL founder Vince McMahon.

Diageo’s Crown Royal launches ‘Water Break’ marketing campaign

In addition to a commercial, the campaign will include event marketing in select cities with football icons Brian Westbrook, DeMarcus Ware and Ed Reed.

XFL taps Oliver Luck as commissioner and chief executive

The newly relaunched XFL professional football league has named Oliver Luck its first commissioner and CEO.