Marshall +Sterling’s CEO Eric Diamond, shared his vision behind the strategic rebranding of the company, emphasizing the need to invest in technology, analyt-ics and the very best minds in the industry to ensure clients secure their suc-cess now and in the future.
Diamond said, “Two months ago, I was proud to mark Marshall+Sterling’s 160th anniversary by launching our new branding and tagline. These assets reflect our company’s passion for helping our clients succeed. We also launched a new vi-sion and mission statement, designed to help our employee owners hone their focus on predicting, preparing and pre-empting client risk.
“This rebranding goes way beyond changing our appearance or the way we speak about our organization. The world where our clients live and work has changed dramatically in the past decade, so Marshall+Sterling is refining our fo-cus. We are investing in state-of-the art technology and building out our data analytics capabilities so we can build tailored solutions to help clients secure their success. Everything we do now and in the future is focused on being the premier provider of risk and insurance services, employee benefits, wealth advisory and retirement services, and equine insurance.
“We followed up April’s launch by gathering all of our team leaders to understand how we can guide our 550 employee owners through these challenging times and leverage our unique competitive advantage.” Marshall+Sterling in Pough-keepsie, New York is 100% employee owned.”
