Armonk-headquartered IBM (NYSE: IBM) will be making its presence known in Hollywood via AI Stories with IBM watsonx, a generative artificial intelligence (AI) solution co-created alongside the Recording Academy to generate and scale editorial content around the nominees before and during the Feb. 4 broadcast of the 66th Annual Grammy Awards.
According the company, the Recording Academy editorial team will be able to expand its coverage of Grammy-nominated artists with IBM’s AI solution to create a more personalized digital experience. The produced content will consist of social-ready assets as well as longer-form coverage that will appear across Grammy digital platforms, and music fans will be able to engage with the AI-generated content during Grammy livestreamed events through an interactive widget available on live.grammy.com.
To create the AI-generated content, the Recording Academy editorial team will utilize an AI Content Builder dashboard using AI language models hosted in the watsonx.ai studio and trained using the Recording Academy’s own trusted data and brand guidelines. The team will engage with the dashboard through prompts to produce detailed insights on the various Grammy nominees including their philanthropic endeavors, cultural influence and other career highlights.
“Through our long-standing partnership, IBM is proud to continue co-creating new solutions with the Recording Academy to digitally transform their most important work – whether it’s improving the membership experience, increasing engagement with fans, or celebrating artists with expanded and customized editorial coverage around Music’s Biggest Night,” said Jonathan Adashek, senior vice president of marketing and communications at IBM. “AI Stories with watsonx is a powerful example of how AI can help drive productivity gains in a wide variety of use cases.”
IBM has been the official Cloud and AI Partner of the Recording Academy for over seven consecutive years, and IBM Consulting has worked with the Recording Academy and Latin Recording Academy to co-create new solutions to enhance its business operations and create a more personalized digital experience for each of its 24,000 members.
