Citing a boom in travel from Latin America to the U.S., Indianapolis-based Simon Property Group Inc. recently initiated a drive-and-save plan to generate traffic to some of its properties. The target demographic, according to Simon: “well-heeled South American tourists.”
Simon owns Woodbury Common Premium Outlets in Central Valley, with 220 stores, and The Shops at Nanuet, where Sears and Macy”™s remain open during mall reconstruction. Woodbury is part of the promotion; Nanuet is not.
The retail development company teamed with Budget Car Rental Inc. to incentivize Simon shopping for those who opt for Budget.
When travelers make a Budget reservation in Boston, Miami, New York or Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Woodbury Common and at Burlington Mall and Wrentham Village Premium Outlets in Boston; four malls in Miami; and three malls in Orlando.
“Last year, foreign tourist spending in the United States rose to a new record, and we are seeing some of the biggest increases coming from Latin American countries such as Brazil,” said Jeannine Haas, chief marketing officer of the Avis Budget Group Inc. “We’re excited to provide additional incentives to promote international-inbound travel, which is one of our key global strategic priorities.”
The campaign will be promoted throughout Latin America via online ads, search engine optimization, travel agents and on Budget websites in Argentina, Brazil, Chile, Mexico and Uruguay.
