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Bigelow Tea of Fairfield has partnered with AriZona Beverage to bring a new line of organic green teas to the market.
“Working with AriZona is refreshing and fun,” said Cindi Bigelow, president of the family-owned Bigelow Tea. “Instead of following the standard business model, they run their business according to their own rules and that means making a delicious product for great value in outstanding packaging.”
AriZona Beverage Co. is based in Queens, N.Y.
“They never release a new product without the owner truly liking it,” said Bigelow. “I think that is unusual in today”™s marketplace but it”™s exactly what we do at Bigelow. That is our entire focus, to make the best-tasting teas at a price people can afford in attractive and protective, packaging.”
The new offerings in partnership are organic green tea cold beverages including Acai White Cranberry, Original Green, Lemon Ginger and Mango Lychee.
According to Cindi Bigelow, specialty green hot tea has grown 36 percent over the past five years.
Bigelow said her company has been a force in the explosive growth of green tea consumption.
Regarding AriZona, Bigelow said: “They are the perfect partners for our family company, which has been passionate about creating perfect tea products for more than 60 years.”
She said both companies share a belief that organic products need to be affordable, so consumers can enjoy healthy benefits.