Murtha Cullina L.L.P., with six offices and 115 attorneys in Connecticut and Massachusetts, is now in the movie business ”” albeit lacking the red-carpet glamour of a Hollywood premiere ”” by producing “Murtha Minutes.”
“Murtha Minutes” are brief, educational videos that highlight legal issues and topics of interest to individuals and businesses. Each video takes a conversational approach to evaluating commonly discussed areas of the law.
The rollout effort examines trust and estate planning. To date the firm has posted five “Murtha Minutes” on estate planning topics that include: the basics of a trust; defining a special needs trust; defining revocable and irrevocable trusts; choosing a trustee; and funding a living trust.
“The idea began as a way to create more exposure and depth within the firm”™s trusts and estate department,” said Mark F. Korber, Murtha Cullina attorney and chairman of the trusts and estate department. “While we understand, and value, one-on-one in-person communication with each of our clients, we also understand that it is important to offer information in an easily accessible and easy to comprehend format. Through these videos, we try to touch on the estate planning issues most families should consider addressing. We want the ”˜Murtha Minutes”™ to serve as a resource to our client base.”
“Murtha Minutes” will expand to feature additional legal industries and topics of interest to individuals, businesses and government.
“From a communications and marketing perspective, these videos are a terrific vehicle to reach a new audience and to build exposure among our current base,” said Debra Sciarra, director of marketing at the firm. “They increase the breadth of our reach by establishing additional touch points and increased access to the knowledge and experience our attorneys can provide. Like any business, we are always looking to share information with our clients, and through our Murtha Minutes, we have put a creative spin on marketing our services and helpful information.”
To view the films, visit murthalaw.com and click the “Murtha Minutes” button.
