LogicPrep is a global college admissions consultancy that delivers a premium, full-service experience for families worldwide. Westfair’s Westchester County Business Journal enjoyed a recent exchange with its inspirational founder and CEO Lindsay Tanne Howe, who told us about the consultancy, its newly opened office at HAYVN in Greenwich and what makes it stand out in an increasingly competitive and sophisticated niche market.
Here are the highlights:
What inspired you to start your college admissions consultancy in 2008, and how has your vision for the company evolved since its founding?
“There really wasn’t a grand plan; I was just a kid helping kids. As an English major at Harvard, I loved writing and storytelling. I started helping younger students from my hometown with their essays and realized how much I enjoyed being part of this chapter in their lives — helping them tell their stories and, in doing so, discover themselves. What began as a summer job has grown into something much larger.”
Can you share some key milestones in LogicPrep’s growth since its inception? How has the demand for your services changed over the years?
“LogicPrep has evolved into a one-stop, comprehensive resource for families navigating the entire journey from middle school through college. We now begin working with students as early as eighth or ninth grade, supporting not just the college admissions process but every academic milestone along the way — from SAT and ACT preparation to subject tutoring and essay development.”
What significant changes have you observed in the college admissions process since you founded your consultancy?
“The college admissions landscape has become far more competitive, and the applicant pool is more global and larger than ever — in part due to test-optional policies, which have encouraged more students to apply to more selective schools.”
How has technology influenced the college admissions process and your consultancy’s services? Have you adopted any new tools or platforms to assist your clients?
“Over 10 years ago, we began developing our own software to help students, parents, tutors, and advisors stay organized throughout the entire process. That said, we’ve always believed technology is only as powerful as the people behind it.”
How do you recruit and select your college counselors? What qualifications or experiences do you look for in potential team members?
“Experience on the other side of the desk. All of our advisors are former admissions officers from top universities – including Harvard, Stanford, Columbia, Duke, MIT, and Vanderbilt. But beyond credentials…our advisors are the kind of people who put families at ease and reduce stress rather than add to it.”
What are some of the main challenges LogicPrep faces in the current college admissions landscape? How do you navigate these challenges?
“One of the biggest challenges right now is the sheer amount of misinformation circulating about college admissions. Information has never been more accessible – or more confusing.”
Can you tell us about your recent move to HAVYN in Greenwich? What prompted the relocation, and how does it support your business goals?
“We opened a small space in Greenwich last year to see if we could be helpful to that community and the response was incredible. While we continue to support students online around the world, it feels wonderful to have a true home base here in Greenwich.”
How do you scale your fees for different services offered? What factors influence your pricing model?
“Our work is highly individualized. Every family’s goals are unique, and we tailor our programs accordingly.”
Besides college counseling, does LogicPrep have other sources of income?
“In addition to our one-on-one programs, LogicPrep also offers group classes through our partnership with Chappaqua Continuing Education, which is especially meaningful to me since Horace Greeley (School) is my alma mater.”
Lastly, Lindsay – as a global consultancy, can you share some of the most unusual or “exotic” colleges – perhaps in faraway countries or locations – you’ve advised students on?
“We’re seeing a growing number of students expand their horizons and apply to universities abroad, particularly in Europe. The Common App has made it easier than ever to apply internationally to schools such as the University of St. Andrews in Scotland. In recent years, we’ve helped students enroll at Bocconi University in Milan and IE University in Madrid, among others. It’s been exciting to watch this shift as students are increasingly drawn to the global perspective and adventure that come with studying overseas.”
