Bangor, Maine-based Cross Insurance, which maintains a Stamford office, has announced a partnership with NESN, billed as “New England”™s most-watched sports network,” to launch a new interactive and opinion-based sports news show called “NESN Live Presented by Cross Insurance.”
The show airs on NESN weeknights at 5:30, debuting Monday.
“NESN Live Presented by Cross Insurance” is one of several new programs Massachusetts-based NESN has launched this year, which is also the network”™s 30th anniversary.
The show will feature updates from NESN reporters and gameday analysts from different sports venues. Interaction will include viewer calls, fan-generated videos and text and/or tweet-to-screen features. The show”™s hosts will be NESN”™s Elle Duncan and Sarah Davis.
Cross Insurance serves as the official insurance broker of the New England Patriots, New England Revolution, Gillette Stadium, Boston Red Sox, Boston Bruins, New Hampshire Fisher Cats, Providence Bruins and Portland Sea Dogs.
“We are proud to team up with NESN for ‘NESN Live,’ a new outlet for New England sports fans to receive comprehensive coverage about the teams they love and admire,” said Brent Cross, executive vice president of Cross Insurance. “As our brand continues to grow throughout the world of sports, we look forward to reaching a whole new audience with this interactive show.”
Cross Insurance  is a subsidiary of Cross Financial Corp. It was founded in 1954 and now maintains 35 offices with more than 650 employees serving more than 100,000 customers. Its services include insurance and financial products such as personal and commercial insurance lines, employee benefits, surety bonds, risk management advice and counsel, and specialized products focused on higher education and high-net-worth clients.
