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What are the most popular interior design styles?

Georgette Gouveia by Georgette Gouveia
May 2, 2023
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Modern farmhouse, the most popular interior design style in the United States, gives off a cleaner, fresher aesthetic by including white or light colors accompanied by pottery, wooden furnishings, rattan baskets and earth-toned décor.

Decorating and furnishing a house can bring charm, light and life into any home, which is why many Americans will invest a lot of time and care in choosing a style. But which are the most popular across the United States?  

A study conducted by interior design studio ”¯Hovia analyzed Google Trends data with more than 575 search terms relating to 25 interior design styles to reveal the most popular style in each state. 

”¯”¯Modern farmhouse”¯ was the top interior design style, with”¯32 states, including Connecticut,”¯choosing it. Similar to country-style homes, modern farmhouse gives off a cleaner, fresher aesthetic by including white or light colors accompanied by pottery, wooden furnishings, rattan baskets and earth-toned décor. 

”¯Feng shui”¯ was No. 2, with”¯Alaska, California, Hawaii, Nevada”¯and”¯New”¯Mexico”¯searching for the style, which focuses on making any space organized and natural.”¯ 

”¯Rustic and coastal tied for third with Montana, North Dakota, Pennsylvania”¯and”¯Wyoming”¯favoring rustic interiors,”¯while Delaware, Florida, Rhode Island”¯and”¯South Carolina”¯sought the coastal style. The rustic style concentrates on organic textures such as stone, wood and metal, whereas the coastal style of interior design focuses on reflecting elements of the beach, commonly through beachy decorations and emphasis on light shades of green and blue. 

”¯The fourth most popular interior design styles each had one state favoring them.  

Oregon”™s favorite was”¯ mid-century modern, which includes lots of outdoor furnishings bought inside the home to help create an earthy, minimalist atmosphere. 

”¯Mississippi residents tended to opt for the”¯ French country ”¯interior style, which encompasses more luxury elements, often expressed through curved regal furnishings in golds and creams. 

”¯New York”™s most popular interior design style was ”¯industrial. Wood, iron, steel and aluminium are all quintessential elements of this particular style, as well as rich leathers and copper finishings. 

”¯Arkansas ”¯opted for the eclectic interior style, essentially a timeless melange of décor and furniture. This style tends to incorporate pieces from all different interior design styles, resulting in a more individual, personal feel.  

”¯An expert from ”¯Hovia”¯ commented: “It is exciting to see just how desirable the modern farmhouse style of interior design is across the U.S., with it being the landslide winner in popularity. It is also interesting to notice regionally how many states’ locations have had their design preferences influenced by seasonal trends.”¯ 

“Overall, remembering to surround yourself (with) a space where you feel the most comfortable and relaxed is the perfect scenario to indulge in a happy and positive life, which is why it is so important to many Americans looking to decorate their homes that they make the right choice for both their home and themselves.” 

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