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Home Exclusives

Trend of the week: The little white dress for brides 

Georgette Gouveia by Georgette Gouveia
May 23, 2023
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The Little White Dress was a hit at the recent New York Bridal Fashion Week, with Nicole + Felicia, ZB Couture and Watters among the designers whose LWDs turned up at the pop-up bridal market Melange de Blanc. Images courtesy Melange de Blanc.

We”™ve all heard of the little black dress for cocktail parties, but the little white dress? It was one of the three Chanel stars at model Sofia Richie Grainge”™s April 22 wedding in the South of France, a mini, scoop-necked, layered 1990s number she wore for the afterparty. And it”™s been one of the trends of the recent New York Bridal Fashion Week, turning up in the popup bridal market”¯Melange de Blanc, founded by Christina Wettstein and Kimberly Marcoux. The pair noted that the LWD, generally a second look, continues to gain traction, with brides loving that it gives them a different vibe from their wedding day ensembles.  

Among the designers at the popup market were Nicole + Felicia, whose other trends include stunning champagne-colored bridal gowns; ZB Couture, which incorporates floral embellishments into its bridal gowns; and Watters. 

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Georgette Gouveia

Georgette Gouveia

Winner of ArtsWestchester’s 2023 President’s Award for her 43-year career as an arts journalist, Georgette Gouveia is cultural writer and luxury editor for Westfair Communications Inc.’s Westfair Business Journal She is also the author of “The Games Men Play” blog and book series, exploring the power dynamic in culture. Her latest novel, the historical thriller “Riddle Me This,” was recently published by JMS Books. Gouveia is the co-curator of Lehman College Art Gallery’s “Framing the Female Gaze: Women Artists and the New Historicism” (Oct. 10 through Jan. 20). For more on Westfair, visit westfaironline.com. And visit her at thegamesmenplay.com.

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