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Connecticut and New York among the most romantic states in the U.S. 

Georgette Gouveia by Georgette Gouveia
January 30, 2024
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The Nutmeg and Empire states are already champing at the bit for Valentine’s Day, according to a new survey.

As the two-week countdown to Valentine’s Day begins – and really, two weeks may not be enough for all the Valentine’s Day promotions — JeffBet has foraged for the most romantic states in the United States, with the East Coast in general – and Connecticut and New York in particular – in the top 10. 

The betting site analyzed the number of average monthly Google searches for keywords relating to romance, Valentine’s Day (Wednesday, Feb. 14) and love across the country. The states with the highest monthly search volumes per 100,000 people for these specific keywords were identified and ranked, revealing the most romantic states in the U.S.  

Massachusetts tops the list as the most romantic state, with 1,848 average searches per month per 100,000 people. This includes 638 searches for “Valentine’s Day,” 269 searches for “engagement rings” and 179 searches for “florists near me.”   

The second most romantic state is New York, whose slogan is “I Love New York,” with an average of 1,809 Google searches per month for every 100,000 citizens. Most notably, this includes 616 searches for “Valentine’s Day,” 270 searches for “engagement ring” and 220 searches for “florists.”  

Following in third place is New Jersey, with 1,690 average monthly Google searches per 100,000 residents. New Jersey’s searches include 584 for “Valentine’s Day,” 252 for “engagement rings” and 51 for “romance movies.”  

Closely taking the fourth spot in the rankings is Virginia, whose slogan is “Virginia Is For Lovers,” with 1,652 average monthly searches for every 100,000 people. This includes 611 for “Valentine’s Day,” 235 for “engagement rings” and 62 for “roses near me.” 

North Carolina is the fifth most romantic state, with 1,629 average monthly searches for every 100,000 people. On average, North Carolina searches 605 times for “Valentine’s Day,” 247 times for “engagement rings” and 50 times for “romantic restaurants” each month.  

Maryland is in sixth place, with 1,615 average monthly searches for every 100,000 residents. This includes “Valentine’s Day” with 591 searches, “florists near me” with 157 searches and “romantic getaways” with 32 searches.  

Following in seventh place is Florida, with 1,593 monthly searches on average for every 100,000 people. This figure includes “Valentine’s Day” with 651 searches, “engagement rings” with 234 searches and “romantic movies’” with 47 searches.  

In eighth place is Georgia, with 1,538 average monthly searches per 100,000 people. This consists of 610 searches for “Valentine’s Day,” 119 searches for “florists near me” and 60 searches for “roses near me”.  

Connecticut takes the ninth spot, with 1,527 average monthly Google searches for every 100,000 residents. For Connecticut, this includes 545 searches for “Valentine’s Day,” 248 searches for “engagement rings” and 54 searches for “romantic restaurants.”  

Completing the list of the most romantic states – and the only one in the top 10 not on the East Coast – is Colorado, with 1,513 monthly searches on average per 100,000 citizens. Included in these Google searches are the terms “Valentine’s Day” with 603 searches, “florists” with 143 searches and “romantic movies” with 43 searches.    

A spokesperson from JeffBet said of the findings: “As Valentine’s Day is drawing closer, it is interesting to discover the states that are deemed the most romantic. With each state’s most frequently searched term being the upcoming special day, it’s clear that people are excited to celebrate their love. Not to mention, with there being high Google searches for “engagement rings” in many of the ranking states, perhaps loved ones are preparing to propose in the run-up to Valentine’s Day, or even on the day itself.”  

For sure, as Valentine’s Day is the fourth most popular day – after Christmas, Jan. 1 and Dec. 26 – for engagements. 

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© 2024 Westfair Business Publications. All rights reserved. Westfair Communications (Westfair), a privately held publishing firm based in Mount Kisco, N.Y., publishes the Westchester County Business Journal in New York state and the Fairfield County Business Journal in Connecticut.