Marketing

Getting traffic is job No. 1 in marketing. If the inflow is big enough, with the right prospects you’re half way...

Fairfield County creatives will be hosting the 10th annual Best of the Super Bowl Ads event Feb. 21 at the Stamford...

Xerox Corp., based in Norwalk, is now accepting entries for its 2013 Best-of-the-Best Program that recognizes the top work produced by...

Ask customers and watch them to discover what their desired experience is and then grow your market share by filling it.

Educating your buyer is essential to winning and hanging onto business. There are lots of ways to educate the customer; make...

Mobile apps and social media have changed the way consumers shop on Black Friday and Small Business Saturday.

Wilton-based Marketing Management Analytics (MMA) announced an expansion of its Chicago operations Nov. 27, saying that it expects revenues to more...

Focus Media will present the first Hudson Valley Marketing Conference for Nonprofits Nov. 15, a free event at Anthony’s Pier 9...

Although content distribution continues to change at a frenzied pace, creating great content is and will always be a worthwhile investment.

Meeting at the Stamford Innovation Center Oct. 22, local advertising and marketing professionals discussed ways the creative community could model its...

If you're not applying search engine optimization (SEO) best practices to your website, it’s likely no one will find it through...

Ria Rueda, marketing director of the Barteca Restaurant Group, reflects on her journey from representing Barbie to marketing the popular Barcelona...

Acorda Therapeutics Inc. recently added to its awards for its consumer website and marketing campaign among professionals for its MS drug...

Webinars allow companies to get their message out and save time, energy and money while generating significant results.

A back-to-basics ad campaign and sponsorship of the London Olympic games won General Electric Co. the sixth slot on Interbrand’s ranking...