Marketing

Position your company as influential. Integrate marketing with sales. Monitor results. Look for small changes that can produce big results.

A television ad campaign mounted by Empire State Development Corp. that touts New York as business-friendly does, in fact, have some...

Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still...

A pair of conferences will update businesses on outreach and outright theft.

Advertising industry veteran and Norwalk resident Roger Chiocchi launched RFPalooza.com last June in hopes of providing small ad and marketing agencies...

The most expensive part of sales is usually door opening. Try to reduce the cost of making new contacts by investing...

What is the second most popular social network after Facebook? No, it’s not Twitter or LinkedIn. I admit it; I was...

To prepare for trade shows, build a list of target shows. Investigate who goes and why. Define goals and decide who...

Marketing gurus Ari Halper and Sabrina Horn discussed how changing digital mediums are impacting communications campaigns at a recent roundtable hosted...

Hudson Valley Tourism selects a Mount Kisco firm to promote its gem.

To compete successfully, organizations need marketing, advertising, public relations, promotions, Internet and social media strategies – but they also need to...

Advertising and marketing gurus Ari Halper and Sabrina Horn examined the elements of successful PR and marketing campaigns at a Feb....

The annual Mega Mixer Business Expo will be held March 13 for businesspeople hoping to find new opportunities in the Hudson...

As businesses seek fresh new ways to reach consumers, the use of these square, black-and-white, maze-like barcodes has proliferated over the...

When only a few seconds of airtime cost millions of dollars, relevancy is the key to a successful advertisement, regional marketing...