Marketing

The founder of Group M in Nyack sends clients inspirational gifts for the holidays.

More than 40 Scarsdale shops participated in Small Business Saturday, with offered discounts, coupons and giveaways.

The biggest city in the state looks to spur future growth.

The DreamPlace North Pole Adventure at Westchester's Ridge Hill is an interactive experience in which children venture on a journey to...

The Madison Square Garden Co. and Chase announce that the Chase logo will appear on the center court jump circle and...

Pace University’s Lubin School of Business believes its newest program will fill a gap in the business education market.

The raceway also will simulcast select race cards to Europe next month.

Food lovers in the region will get a chance to play the field, with nearly 200 eateries offering specials Nov. 3-16.

To prioritize marketing efforts, keep these three rules in mind: start with the basics, target your audience and keep track of...

It’s more important than ever to invest time and resources in presenting a compelling and consistent message that will resonate with...

Know what your customers want better than anyone else, and then supply those wants.

The kickoff campaign culminates with a business networking event Nov. 10, 6 to 8 p.m., at the Trumbull Marriott.

One thousand commercial spots will air on television and radio as part of the city's ongoing Generation Yonkers marketing campaign.

As a B2B professional on LinkedIn, you must convey in rich, searchable terms why you are the one to consider for...

North Star Destination Strategies, based in Nashville, Tenn., will offer suggestions on how to enhance the reputation of the city.