Marketing
Getting noticed by AI for increased internet visibility
Armonk-based marketing firm Harry is pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to help businesses stay visible...
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Advantage Tiffany as the luxe jeweler stars at the Open, on Netflix and in a new campaign
Jannik Sinner and the Tiffany-designed men's singles championship trophy after his win at the 2024 US Open. Photograph by Garrett...
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Small Business Success: What separates survivors from the rest?
In 2024, beloved Scarsdale businesses like Current Home and Via Forno closed, prompting questions about why small businesses succeed or...
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After decades pitching others’ stories, a public relations executive tells his own
John Cirillo — veteran sports publicist and founder of Cirillo World in Chappaqua — reflects on a career shaped by...
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Eye on Small Business: A Speech to Remember, Chappaqua
Photograph by Chad David Kraus. Lost for words? Then you need to reach out to Holly Blum, a former public...
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NAMES ALUM TO ADVISORY BOARD
Sacred Heart University in Fairfield, Connecticut, has announced the appointment of Juan Camilo Sus, a digital marketing strategist and...
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Risa Hoag’s GMG PR named outstanding small business in Rockland
Risa Hoag, founder and president of GMG PR, at her desk in Nyack. Photograph by Angela Gaul. “Use your obstacles.”...
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Eye on Business: How Skype reached its limit
On May 5, 2025, Skype’s once-dominant video messaging service went dark after more than two decades – although it is...
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Yonkers launches new multiplatform campaign as ‘Hollywood on the Hudson’
From left, Yonkers Mayor Mike Spano and Great Point Studios CEO Robert Halmi Jr. at the launch of Yonkers' "Hollywood...
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County’s Element 46 program readies 11 startups for pitching to investors and others
Westchester County’s Element 46 Tech Accelerator Powered by Quay Acceleration has been working with its spring 2025 group of 11...
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