Contributors Westchester

You have to break through the clutter. Ask the buyer to clarify what has to happen to get to a...

Anytime you hear that lack of payment is tied to the customer’s cash flow, jump on it and do everything...

The online world has presented pioneers and newcomers alike with a variety of opportunities to grow their brands, but none...

Ever since I heard a lecture from Malcolm Gladwell, author of “The Tipping Point,” I have been fascinated by “framing,”...

For those unfamiliar with public relations, the term “press release” can be a catchall for what people think we do....

Any skill gets better with practice, including reading clues as to how others are feeling and reacting.

Build a business that’s worth having in the future. Talk to successful, thriving customers about where they’re going and what...

Mention “workers’ compensation insurance” and most people think fraud, waste, expense or just roll their eyes. The real story, however,...

An event is an excellent way to capture headlines and give the public a chance to learn about your business...

Over the years, Grant Professionals of the Lower Hudson has helped to start more than 20 grant services consulting businesses.