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Filomena Fanelli


Contributing Writer: Have you considered writing a bylined article?

This is different from letters to the editor or op-ed pieces.

Filomena Fanelli: When it comes to how ‘we work,’ engaged is...

Every now and again a news headline stops me dead in my tracks. When I came across this recent article in The New York...

Filomena Fanelli: Growing media relationships, inch by inch

When I was a little girl, my grandfather taught us grandkids a rhyming song to make toiling away in his vast garden a bit...

Filomena Fanelli: The five key ingredients to hiring a PR agency

When it comes to hiring a PR firm for your business’ needs there are some key ingredients that can better the chances of a good review.

Filomena Fanelli: Is being naïve the biggest competitive advantage of all?

When it’s time to brainstorm that next big idea or build out a marketing or PR initiative, a company may be tempted to look...

Filomena Fanelli: Marketing your business? Social media is sweet, but no...

Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media? Recently, I was at a conference and had a...

Filomena Fanelli: Five don’t-be-a sad-statistic business lessons learned in five years

My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.

Filomena Fanelli: Nine for ’19 – Advice on raising your...

Many articles and blog posts advise people on what not to do when it comes to public relations, marketing and social media. Often complete...

Filomena Fanelli: Build it … then make sure they come

While the “Field of Dreams” cornfield is an inspiring visual for a movie, in reality, a company needs to do more than simply build to succeed. It also needs to market.

Filomena Fanelli: Wax on! The benefits of op-eds and guest articles

Good content is hard to find, and professionally written, nonpromotional articles remain in high demand.

Filomena Fanelli: Measuring PR success is no fairytale

Until recently, public relations was generally viewed as the shy, less colorful sibling to the sexy sophisticate known as traditional advertising.

Filomena Fanelli: Five ways to build trust (and your business)

Filomena Fanelli weighs in on five notorious ways that people fail to build trust and how to turn them around.

Filomena Fanelli: Difficult lessons learned from the first four years

It’s bad enough that losing a major client can cause a serious financial hit but it also can be a real sock in the gut to a new business owner.

Filomena Fanelli: Eight paths to better PR in 2018

Filomena Fanelli offers eight strategies you can employ to spread the word about what your business or organization is up to.

Filomena Fanelli: A guide to better press releases

For those unfamiliar with public relations, the term “press release” can be a catchall for what people think we do. You know, your news...