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Filomena Fanelli

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Filomena Fanelli: Is being naïve the biggest competitive advantage of all?

When it’s time to brainstorm that next big idea or build out a marketing or PR initiative, a company may be tempted to look...

Filomena Fanelli: Marketing your business? Social media is sweet, but no...

Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media? Recently, I was at a conference and had a...

Filomena Fanelli: Five don’t-be-a sad-statistic business lessons learned in five years

My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.

Filomena Fanelli: Nine for ’19 – Advice on raising your...

Many articles and blog posts advise people on what not to do when it comes to public relations, marketing and social media. Often complete...

Filomena Fanelli: Build it … then make sure they come

While the “Field of Dreams” cornfield is an inspiring visual for a movie, in reality, a company needs to do more than simply build to succeed. It also needs to market.

Filomena Fanelli: Wax on! The benefits of op-eds and guest articles

Good content is hard to find, and professionally written, nonpromotional articles remain in high demand.

Filomena Fanelli: Measuring PR success is no fairytale

Until recently, public relations was generally viewed as the shy, less colorful sibling to the sexy sophisticate known as traditional advertising.

Filomena Fanelli: Five ways to build trust (and your business)

Filomena Fanelli weighs in on five notorious ways that people fail to build trust and how to turn them around.

Filomena Fanelli: Difficult lessons learned from the first four years

It’s bad enough that losing a major client can cause a serious financial hit but it also can be a real sock in the gut to a new business owner.

Filomena Fanelli: Eight paths to better PR in 2018

Filomena Fanelli offers eight strategies you can employ to spread the word about what your business or organization is up to.

Filomena Fanelli: A guide to better press releases

For those unfamiliar with public relations, the term “press release” can be a catchall for what people think we do. You know, your news...

Filomena Fanelli: Making the most of your major events

An event is an excellent way to capture headlines and give the public a chance to learn about your business or facility. A strategic approach makes all the difference in terms of the outcome.

Mind your social media Ps & Qs

I believe social media etiquette is a practice more people should take seriously. After all, in today’s world, the saying “content is king” rings true.

Speak up: Getting your share of voice

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edgewise. For businesses and brands...

Public speaking: six reasons to fight the fear

Public speaking is one of the public relations tactics we often recommend our clients consider in order to reach their target audiences.