Filomena Fanelli
Filomena Fanelli: Is being naïve the biggest competitive advantage of all?
When it’s time to brainstorm that next big idea or build out a marketing or PR initiative, a company may be tempted to look...
Filomena Fanelli: Marketing your business? Social media is sweet, but no...
Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media?
Recently, I was at a conference and had a...
Filomena Fanelli: Five don’t-be-a sad-statistic business lessons learned in five years
My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.
Filomena Fanelli: Nine for ’19 – Advice on raising your...
Many articles and blog posts advise people on what not to do when it comes to public relations, marketing and social media. Often complete...
Filomena Fanelli: Build it … then make sure they come
While the “Field of Dreams” cornfield is an inspiring visual for a movie, in reality, a company needs to do more than simply build to succeed. It also needs to market.
Filomena Fanelli: Wax on! The benefits of op-eds and guest articles
Good content is hard to find, and professionally written, nonpromotional articles remain in high demand.
Filomena Fanelli: Measuring PR success is no fairytale
Until recently, public relations was generally viewed as the shy, less colorful sibling to the sexy sophisticate known as traditional advertising.
Filomena Fanelli: Five ways to build trust (and your business)
Filomena Fanelli weighs in on five notorious ways that people fail to build trust and how to turn them around.
Filomena Fanelli: Difficult lessons learned from the first four years
It’s bad enough that losing a major client can cause a serious financial hit but it also can be a real sock in the gut to a new business owner.
Filomena Fanelli: Eight paths to better PR in 2018
Filomena Fanelli offers eight strategies you can employ to spread the word about what your business or organization is up to.
Filomena Fanelli: A guide to better press releases
For those unfamiliar with public relations, the term “press release” can be a catchall for what people think we do. You know, your news...
Filomena Fanelli: Making the most of your major events
An event is an excellent way to capture headlines and give the public a chance to learn about your business or facility. A strategic approach makes all the difference in terms of the outcome.
Mind your social media Ps & Qs
I believe social media etiquette is a practice more people should take seriously. After all, in today’s world, the saying “content is king” rings true.
Speak up: Getting your share of voice
Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edgewise. For businesses and brands...
Public speaking: six reasons to fight the fear
Public speaking is one of the public relations tactics we often recommend our clients consider in order to reach their target audiences.