Home Authors Posts by Filomena Fanelli
Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media? Recently, I was at a conference and had a...
My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.
Many articles and blog posts advise people on what not to do when it comes to public relations, marketing and social media. Often complete...
While the “Field of Dreams” cornfield is an inspiring visual for a movie, in reality, a company needs to do more than simply build to succeed. It also needs to market.
Good content is hard to find, and professionally written, nonpromotional articles remain in high demand.
Until recently, public relations was generally viewed as the shy, less colorful sibling to the sexy sophisticate known as traditional advertising.
Filomena Fanelli weighs in on five notorious ways that people fail to build trust and how to turn them around.
It’s bad enough that losing a major client can cause a serious financial hit but it also can be a real sock in the gut to a new business owner.
Filomena Fanelli offers eight strategies you can employ to spread the word about what your business or organization is up to.
For those unfamiliar with public relations, the term “press release” can be a catchall for what people think we do. You know, your news...
An event is an excellent way to capture headlines and give the public a chance to learn about your business or facility. A strategic approach makes all the difference in terms of the outcome.
After 18 years in the public relations industry, it’s fair to say I’ve seen my share of pitches. Sometimes I’m the one doing the...
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