Advertising

As summer ends, big marketers typically have spent down their budgets until 2024 starts, but their plans for 2024 are in...

The school said women comprise over 70% of its online student enrollment and associate population.

When I was starting my career in international bank marketing, “threads” meant just the right pattern suit fabric to add to...

Upstate Films owns Starr Cinema in Rhinebeck and Orpheum Theatre in Saugerties.

IBM “sought to profit and in fact did profit off procuring the interception of … electronic communications,” the complaint states, “while...

Reach and frequency drive all marketing decisions when it comes to tactical execution. Gauging each of these can be tricky. We”™ve...

"I believe that the answer to climate change really does belong to the young people,"said NPR's Ira Flatow.

Think about the restaurant at which you're a regular. You associate that food service institution with a profound loyalty, familiarity and...

The campaign includes nationwide video advertising and out-of-home marketing in the New York metro area.

One of the keys to success in marketing a business is to expose the businesses' name and logo and make as...

A new broadcast commercial casts Davidson as a morning news anchor.

Disney plans to launch the full program later this year.

Stacey Ross Cohen with her Times Square billboard at the April 4 launch of her book “Brand Up: The Ultimate Playbook...

Apple was the top OOH advertiser of 2022.

Dutchess Stadium, which has been home to the Hudson Valley Renegades baseball team since it opened in 1994, has been renamed Heritage...