Advertising

A Westport woman debuts her idea, which she sees as an opportunity for companies to market their products, at a Woody...

The White Plains company and the National Football League cite healthy lifestyle choices in announcing the deal.

Native advertising attempts to merge advertisements and content in a way that will generate interest and entice the target audience to...

A lecture series at the Stamford campus Monday features master pianist Roy Eaton, the first African-American to work at a major...

Planned, repetitive, complementary efforts will get you much greater results than running with an idea that isn’t fleshed out.

Republican Rob Astorino wins re-election despite two-to-one Democratic voter registration advantage. Astorino is already a rumored gubernatorial candidate for 2014.

Future of nuclear power tackled at NYC event by Ralph Nader and the former prime minister of Japan.

Omnicom Group and France's Publicis Groupe will form the world's largest advertising and marketing holding company.

With more people seeking healthier fast food options, a group of Connecticut smoothie stores plans to increase its advertising efforts –...

Texas Gov. Rick Perry will travel to the tristate region next week to pitch Connecticut and New York businesses on the...

"I Shop NY" looks to do for retail what "I Love NY" does for tourism.

A television ad campaign mounted by Empire State Development Corp. that touts New York as business-friendly does, in fact, have some...

Advertising industry veteran and Norwalk resident Roger Chiocchi launched RFPalooza.com last June in hopes of providing small ad and marketing agencies...

Connecticut's Office of Tourism is asking Connecticut residents to vote on their favorite town to help it win its own ad...

Marketing gurus Ari Halper and Sabrina Horn discussed how changing digital mediums are impacting communications campaigns at a recent roundtable hosted...