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Joe Murtagh


Technology creates new worlds

Seize the opportunities that always exist as technology continues to create new and better worlds.

Don’t be Netflixed!

If he were alive today, Peter Drucker would caution: Pay attention to changing demographics and don’t be “Netflixed.”

What do customers want – and how do you know?

Ask customers and watch them to discover what their desired experience is and then grow your market share by filling it.

Lessons from the fall of Dell and IBM

Although it’s important to reduce cost and increase efficiency, doing so must never jeopardize serving customers whose preferences are constantly changing.

Increase success in the new year

Unlock higher profits in your business, greater rewards in your career and deeper satisfaction in your personal life with the simple use of the Four-Fifths Principle.

Why blow up your business now?

You can’t destroy the core of your business too early, but to remain in business, you must immediately create a new core as the old one begins to slow.

Do they know you care?

Millions of people are eagerly waiting to buy from you if you can convince them that you are trustworthy. To gain their trust, show them that you care.

Technology: Creating barriers or relationships?

Although customers continue to scream that they want “relationships,” business continues building barriers to prevent them.

Certainty in an uncertain world

Changing demographics are one of the most “certain” forces at work in shaping our “uncertain” world.

The digitized experience economy

To thrive in the new digitized experience economy, offer something so different, your customers can’t help telling others about it.

Empowerment exceeds customer expectations

Organizations can exceed expectations and achieve great customer service by doing just a few things.

How to train a dragon

Do you look at customers who aren’t loyal as fire-breathing dragons who are trying to destroy your life and business?

What were they thinking?

Once upon a time, IBM was America’s favorite company and set the world standard for innovation in the computer industry. In the 1980s, the company fell hard.

Technology controls all decisions

At the beginning of the 21st century, if you had asked any industry guru how the Internet would transform online purchasing and sales

Who’s formed your opinion?

According to Edward B. Keller author of “The Influentials,” there is a group who tells their neighbors what to buy, which politicians to support...