Better health, helping local farmers
In July 2008, Mike Geller, a Greenwich native, walked away from an advertising and event-marketing career while working at a photography safari camp in Botswana”™s Kalahari Desert. While there he was inspired by all the food that was “better than” the U.S. food. He returned home, took a job at the Stone Barns Center at Blue Hill in Pocantico Hills and realized that local sourcing was the secret to the freshness in the Botswanan supermarkets ”” unlike the American stores that deal with lengthy supply chains.
In 2009, Geller launched Mike”™s Organic from his parents”™ Greenwich home, offering a home-delivery service of organic grocery items sourced from regional farms and vendors. After a rocky start trying to build relationships with the area”™s farms, he secured relations with farmers willing to take a chance on Geller”™s startup beginning in the Greenwich area and averaging nine deliveries a week.
Twelve years later, Geller has a 15-person workforce, averages 500 deliveries a week, operates a warehouse and an adjacent retail store in Stamford and is planning to open a grocery store in Greenwich in 2022.
For more, visit https://mikesorganic.com/
