Home Opinions & Columns Accurate business forecasting takes research Opinions & ColumnsPremium ContentSmall BusinessWestchester Accurate business forecasting takes research By Andi Gray - May 18, 2012 SHARE Facebook Twitter Building a forecast is as much or more about planning out marketing with a little bit of math, as it is about sales. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.