Home Fairfield Diageo’s Smirnoff brand debuts Zero Sugar Infusions

Diageo’s Smirnoff brand debuts Zero Sugar Infusions

Ted Danson and Cecily Strong in a commercial for Smirnoff Zero Sugar Infusions.

Diageo’s Smirnoff brand has introduced Zero Sugar Infusions, a new line that erases sugar from the alcohol in favor of natural flavorings.

The new products are 60 proof with a 30% alcohol volume and consist of three flavor combinations: Cucumber & Lime, Watermelon & Mint and Strawberry & Rose. The products are also gluten-free and made without artificial flavors or colors. The new line will be available in retail channels this month at a suggested retail price of $11.99 per 750mL bottle.

To promote Zero Sugar Infusions, Diageo has recruited veteran actor Ted Danson and “Saturday Night Live” comic Cecily Strong for a series of television commercials; a special launch event is planned for New York City later this month with singer/songwriter Jessie James Decker and “Chopped” judge Chef Amanda Freitag.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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