Column: Why your business needs webinars

By Bruce Newman

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Webinars that address the needs of your audience can be an inexpensive and highly effective way of building your business and allowing you to stand out.

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About the author

Bruce Newman is the vice president at The Productivity Institute L.L.C. He specializes in content creation and digital marketing. Most of his time is spent in the creation of content for webinars and their promotion, email marketing, education and social media campaigns for clients. He is also the creator of the highly popular The Complete Webinar Training Course. He can be reached at bnewman@prodinst.com.

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