Macy’s sees boost in online sales
Macy’s Inc., which has several locations in Westchester and Fairfield, enjoyed a healthy holiday season of sales, including a big increase in online sales.
The company reported a 4.1 increase in in-store sales and a 52 percent increase in online sales as compared to December 2011, and said it has tried to make sure the website replicates the in-store experience. For the first time, the company sold $2 billion worth of inventory online.
The website has 1,150 employees, and Macy’s has built new warehouses, including a 1.3 million-square-foot distribution center in West Virginia and has 300 of its 850 stores acting as e-commerce fulfillment centers.
The fulfillment centers target Macy’s locations with an overflow of certain items so the store can move the items without discounting them.
The flagship store at Herald Square in Manhattan has a 39,000-square-foot shoe department where employees use an iPod Touch as a cash register.
Other retailers, including Nordstrom, TJ Maxx and Marshalls also did well online during the holidays, providing stiff competition for Macy’s.