Splat, a Developlus inc. hair color brand, has introduced Splat Brilliant Toning Foam, a semi-permanent hair color to tone or color blonde locks.
According to the company, the product is available in five pastel shades ”“ Platinum Blonde, Rose Gold, Violet Frost, Titanium, and Mushroom Brown ”“ and provides “an exciting toning experience and easy to use color application that provides a fast-acting, mess-free, no-guess application without over-depositing color.” Splat formulas are cruelty-free, vegan, non-GMO and gluten free, and the company is a woman- and family-owned business that makes its products in Southern California.
“The launch of Splat’s Brilliant Toning Foam is a brand-new category for Splat that allows us to bring user’s a flexible new formulation,” said Jenniffer Paulson, Developlus vice president of marketing. “The formula innovation behind foam hair color is incredibly inventive for at home hair color and provides an elevated no-mess, guess-free application experience in as little as ten minutes.”
Retailing for $13.99, the Brilliant Toning Foam range is now available on SplatHairColor.com and several retailers including Target, CVS, and Amazon.com.
