Aiming for diversity in advertising companies
Nicolet Gatewood, director of diversity, equity and inclusion at Haddad & Partners in Fairfield says, “The advertising industry, historically, has been largely almost segregated. As of 2020, African Americans represented about 13% of the U.S. population, but in advertising we”™re only about 5.8% ”” and for the manager roles we”™re less than 1%.” It is the same with Latinos, who are 18% of the U.S. population, but only about 8% in advertising.
Within the company she joined in 2019 as manager of engagement programs Gatewood is leading the effort to enact diversification change for the better. She said, “In October 2020, there were 32.5% people of color in the organization. In less than a year, we”™ve grown that to almost 40% people of color. Our African American representation has grown from 5.8% to 8.5%, which is much better than the industry standard, and our LGBTQ-plus population was at about 11.76% and now we”™re at 13.6%. While we are pleased with diversity progress, we know we still have much more to make.”
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