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"A lot of marketing is about figuring things out and not being dogmatic about a particular way," said Lebowitz.
Kansas City-headquartered HeartLand provides commercial landscape and facilities services through its five regional companies.
Rapid Displays has a 500-person workforce and more than 1 million square feet of manufacturing and distribution space.
Four law firms are conducting independent investigations into the transaction.
Earlier in his career, he played in the NFL for the Philadelphia Eagles, Minnesota Vikings, and overseas in Germany through NFL Europe.
L Catterton invested in the company in 2011 and ClearChoice said that its revenue increased three times and its profitability grew five times over the past six years.
Etouches is the seventh marketing services technology platform that Palo Alto-based HGGC has invested, following AutoAlert, Dealer FX, Integrity, MyWebGrocer, Selligent, and SSI.
Singapore's sovereign wealth fund joins the Greenwich-based private equity firm in the transaction.
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