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PepsiCo’s latest promotion targets New Yorkers and their city

Prizes include a Madison Square Garden concert and a Yankees ball game.

PepsiCo expands partnership with NHL

The Gatorade brand is not part of the new agreement.

New marketing head at WWE

Newman was previously chief marketing officer of Manchester United Media in the U.K.

PepsiCo ends sponsorship of Super Bowl Halftime Show after 10-year run

The company will focus on marketing in other NFL presentations.

Study finds New York and Connecticut among top states for marketing...

Massachusetts was the top ranked state and Mississippi ranked last.

Connecticut unveils $3M summer tourism marketing campaign

The campaign runs through Labor Day.

Chappaqua’s Points Mom offers insight on credit card reward programs

Greenstein stressed that loyalty programs are to be avoided.

New law allows student athletes to use school logos in endorsement...

Schools will still need to provide permission for the use of their logos.

Paier College adds three undergraduate degrees in marketing and communications

Enrollment in the new programs begins in the 2022-2023 school year.

Self-marketing by female entrepreneurs is put into new focus

Jamieson warned against “languid” or boring and plain language when marketing.

Brooke Cunningham named chief marketing officer at Norwalk’s Datto

She previously held marketing roles at Splunk, Qlik Technologies and CA Technologies.

Contributing Writer: Have you considered writing a bylined article?

This is different from letters to the editor or op-ed pieces.

Connecticut debuts marketing campaign to encourage winter tourism

The campaign runs through March 31, 2022.

Stamford’s Club Quarters Hotel recruits all-women sales and marketing team

CEO John Paul Nichols praised the "strong slate of commercial leaders."

Knight named CEO of Harrison Edwards

The Armonk-based marketing and public relations firm Harrison Edwards has promoted COO and Executive Vice President Bob Knight to become its new CEO. He assumed...