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Municipal PR: Cortlandt and Yonkers launch marketing plans

Cortlandt and Yonkers have embarked on a new marketing campaign to expand existing businesses and attract new ones.

Kate Wark: Top tips for being tip top in a virtual...

Let’s be frank: We are all under an enormous amount of stress and strain these days and working through some, shall we say, unique...

Survey: Most Westchester businesses expect 75%-100% revenue losses

A substantial majority of Westchester businesses responding to a county survey say they are in trouble because of the COVID-19 pandemic. “The results of this...

State numbers offers glimpse as to where COVID-19 cases are in...

Westchester County Executive George Latimer's office has released a breakdown of the county's 15,892 COVID-19 cases by municipality that was compiled from data received from New...

Stacey Cohen: Six communication essentials during the coronavirus crisis

As the coronavirus crisis unfolds at dizzying speeds, many businesses and nonprofits feel highly anxious and unprepared to tackle both internal and external communications. So,...

Fairfield Police Dept. starts campaign to support town’s restaurants

Photos of officers at the town's eateries are being posted across social media.

Marketing exec Jay Stuck taps his inner author via self-publishing

Stuck admitted that having the cred of a published author has helped break the ice with current and potential clients.

Private equity firm Brand Velocity Partners puts emphasis on marketing

"A lot of marketing is about figuring things out and not being dogmatic about a particular way," said Lebowitz.

AG Tong leads multistate investigation of JUUL Labs

"I will not prejudge where this investigation will lead, but we will follow every fact," said Tong.

Stepping Stones Museum unveils 20th anniversary promotional campaign

President and CEO Rhonda Kiest said the museum has reached 7 million people in the last 20 years.

Danone taps a Greek god to lead Oikos yogurt marketing campaign

  Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt. The campaign positions Oikos as "Possibly...

PepsiCo unveils new marketing tagline for Pepsi brand

New advertising will debut during the Golden Globes Awards and the NFL Wild Card games.

Filomena Fanelli: Is being naïve the biggest competitive advantage of all?

When it’s time to brainstorm that next big idea or build out a marketing or PR initiative, a company may be tempted to look...

Design agency chief D.J. Haddad revs up new auto dealership marketing...

“A lot of the smaller dealers are starting to get worried about it,” said Haddad regarding Carvana.

Is the time right for TikTok marketing?

"It is relatively new, and therefore is not nearly as saturated as Facebook, Instagram and Twitter," said Mack Media Group's Chase Hutchison.