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CT and NY AGs seek FDA input for marketing guidelines on...

"Companies are creating a myriad of cannabinoid products largely unburdened by any oversight or testing requirements," the attorneys general warned.

Diageo’s Captain Morgan in partnership pact with Major League Soccer

The rum brand will highlight the soccer league in its television commercials and social media marketing.

Sabra campaign focuses on vegan guests at summer barbecues

The campaign includes a toll-free number, website and "rescue kits" with vegan-friendly recipes.

PepsiCo’s Mountain Dew to offer new Sweet Lightning drink exclusively at...

This will be the first exclusive beverage to be offered at KFC locations across the country.

Comic Phoebe Robinson stars in new Schick razor content series

The campaign will be seen on Schick Intuition YouTube channel and Robinson’s popular Instagram account.

Smirnoff celebrates LGBT Pride with ‘Welcome Home’ promotional campaign

Videos featuring transgender actor Laverne Cox will be shown at the New York metro area airports and on social media.

Frank Borres mixes marketing and documentaries

Borres' new film “A Story in Stone” follows artists who create stone lithography using the techniques and procedures of the 1700s.

Andi Gray: Become an expert at ERP

ERP stands for enterprise resource planning. That’s a fancy way to describe the various software systems that a company relies on to execute the work of the company.

Andi Gray: What’s market share all about?

We don’t have a clue what is our market share. We are in several vertical markets, but we don’t know how much just comes to us from each of those markets, and how much we have to fight to get.

Pace University’s James Sterngold distances school from college admissions scandal

James Sterngold said the silver lining in what he described as “the dark cloud” of the scandal was that it emphasized that a college degree is more important than ever before.

Heineken USA to launch summer promotional tour for Red Stripe beer

Five Red Stripe-branded vans will travel the Atlantic coastline, Gulf shoreline and the Chicago shoreline from April through early September.

PepsiCo’s Gatorade brand taps European soccer stars in new campaign

Leo Messi and Gabriel Jesus are the stars of the new international marketing campaign.

Filomena Fanelli: Five don’t-be-a sad-statistic business lessons learned in five years

My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.

Andi Gray: Getting products to the right customers

Marketing is the most important function in any company and often one of the most overlooked. Turn it into your secret growth weapon. 

Sacred Heart University to debut major in fashion marketing and merchandising

"We will be looking at sweatshop labor, counterfeiting and other legal issues," said David N. Bloom, the program's director.