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Frank Borres mixes marketing and documentaries

Borres' new film “A Story in Stone” follows artists who create stone lithography using the techniques and procedures of the 1700s.

Andi Gray: Become an expert at ERP

ERP stands for enterprise resource planning. That’s a fancy way to describe the various software systems that a company relies on to execute the work of the company.

Andi Gray: What’s market share all about?

We don’t have a clue what is our market share. We are in several vertical markets, but we don’t know how much just comes to us from each of those markets, and how much we have to fight to get.

Pace University’s James Sterngold distances school from college admissions scandal

James Sterngold said the silver lining in what he described as “the dark cloud” of the scandal was that it emphasized that a college degree is more important than ever before.

Heineken USA to launch summer promotional tour for Red Stripe beer

Five Red Stripe-branded vans will travel the Atlantic coastline, Gulf shoreline and the Chicago shoreline from April through early September.

PepsiCo’s Gatorade brand taps European soccer stars in new campaign

Leo Messi and Gabriel Jesus are the stars of the new international marketing campaign.

Filomena Fanelli: Five don’t-be-a sad-statistic business lessons learned in five years

My firm is celebrating our fifth anniversary in business and I promised myself, not only would I celebrate, I’d share some things I learned – five to be exact.

Andi Gray: Getting products to the right customers

Marketing is the most important function in any company and often one of the most overlooked. Turn it into your secret growth weapon. 

Sacred Heart University to debut major in fashion marketing and merchandising

"We will be looking at sweatshop labor, counterfeiting and other legal issues," said David N. Bloom, the program's director.

The Junkluggers names Kristy Ferguson as chief marketing officer

The Stamford-based company is seeking to expand into at least 30 new markets this year.

Greenwich to debut townwide retail sale promotion

First Selectman Peter J. Tesei said the event will help businesses "as they adapt to an electronic commerce challenge."

Filomena Fanelli: Nine for ’19 – Advice on raising your...

Many articles and blog posts advise people on what not to do when it comes to public relations, marketing and social media. Often complete...

Ramon Peralta celebrates 10th anniversary by hitting the $1 million mark

Ramon Peralta said that many entrepreneurs often take on too much responsibility for too many tasks, with results that are frequently less than satisfactory.

Shake Shack brings BOGO burger promo to region

The promotion requires customers to buy a Shack Burger using the chain’s order-ahead app.

Women’s Marketing Inc. rebrands as Stella Rising

CEO Andrea Van Dam stated the agency’s rebranding reflected how it understood “the personal needs and passions of smart, sophisticated women.”