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When I first began working in digital marketing in 1994, people were just beginning to hear about something called the World Wide Web, and...
With a new decade of digital marketing upon us, you can benefit from identifying key areas of interest to focus on. With a host...
Harrison Edwards, the public relations and marketing firm based in Armonk, recently found out that it has received the marketing partner designation.
Danbury Mayor Mark Boughton, UFC athlete Glover Teixeira and "Booze Traveler" host Jack Maxwell have been podcast guests.
In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service.
By implementing strategies to promote your business across social, search and voice platforms, you can reach more potential customers.
“The e-book is an effort to open conversations with small business owners and marketing professionals that are looking to hone their skills or build a team within their organization,” said Nick Simard of IMG Digital.
Robin Colner offers her top six digital strategies that business-to-consumer and business-to-business marketers should focus on to grow their businesses.
This is the second upgrade in a week to Pitney Bowes’ existing business services – last week, the company debuted its SendPro C-Series.
Beyond earning the certificate, students can apply the 12 credits from this program toward either a master’s degree in digital marketing or master’s in business administration with a concentration in marketing.
“This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients,” said Jonathan Kapplow, senior vice president of consumer and merchant solutions at Pitney Bowes.
Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.