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How smaller businesses can achieve strong ROI via digital marketing

Schema markup can be considered the language of search engines.

Michael Guberti: How to leverage five digital marketing trends in 2021...

With an abundance of options to consider, which platforms, strategies and trends should you focus on this new year to reach more people and...

David Hoffman: Digital marketing lessons from the current crisis

When I first began working in digital marketing in 1994, people were just beginning to hear about something called the World Wide Web, and...

Michael Guberti: Three ways to leverage the most important trends in...

With a new decade of digital marketing upon us, you can benefit from identifying key areas of interest to focus on. With a host...

Facebook picks Harrison Edwards as marketing partner

Harrison Edwards, the public relations and marketing firm based in Armonk, recently found out that it has received the marketing partner designation.

Brookfield digital marketing agency spins off business-centric podcast

Danbury Mayor Mark Boughton, UFC athlete Glover Teixeira and "Booze Traveler" host Jack Maxwell have been podcast guests.

Michael Guberti: Four ways to get more leads with Google Ads

In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service.

Michael Guberti: Grow your business by leveraging 4 digital marketing trends

By implementing strategies to promote your business across social, search and voice platforms, you can reach more potential customers.

Digital marketing e-book seeks to assure tech-averse business owners

“The e-book is an effort to open conversations with small business owners and marketing professionals that are looking to hone their skills or build a team within their organization,” said Nick Simard of IMG Digital.

Robin Colner: Six practical tips for digital and social marketing success...

Robin Colner offers her top six digital strategies that business-to-consumer and business-to-business marketers should focus on to grow their businesses.

Pitney Bowes debuts cloud-based small business program

This is the second upgrade in a week to Pitney Bowes’ existing business services – last week, the company debuted its SendPro C-Series.

Sacred Heart University debuts online certificate in digital marketing

Beyond earning the certificate, students can apply the 12 credits from this program toward either a master’s degree in digital marketing or master’s in business administration with a concentration in marketing.

Pitney Bowes enters strategic relationship with NMPi digital marketing agency

“This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients,” said Jonathan Kapplow, senior vice president of consumer and merchant solutions at Pitney Bowes.

The year of compelling content

Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.

IBM launches new business tools for digital marketing

IBM in Armonk launches new services to help businesses more personally engage with their digitally savvy customers.