Direct-to-consumer eyewear brand Warby Parker has opened over 100 stores in the U.S. and Canada since 2013, and the latest brick-and-mortar addition will open May 1 in the Westchester Mall.
Warby Parker’s consumer-centric approach began with its online origins in 2010; customers were able to try on five frames at home at no charge, and select their choice from those options.
The “home try-on” feature remains, but now consumers can opt for the convenience of utilizing their retail locations as a “one-stop opportunity for all of their optical needs,” according to the company.
The new location will offer on-site eye exams and carry the brand’s full range of eyeglasses, sunglasses, blue-light filtering glasses and accessories, along with contact lenses from Warby Parker and other brands.
The store will be on retail level 3 of the mall, in the center corner next to Nordstrom and across from Starbucks.
For its opening weekend, it will offer all customers a free tote bag with any purchase while supplies last.
