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PlayHardLookDope, a lifestyle jewelry brand, has opened its”™ flagship retail store at The Westchester in White Plains.
The store spans a 1,600-square-foot space on the mall”™s third floor and offers men”™s and women”™s jewelry. According to a press release issued by the company, the jewelry is created “using sustainable, quality, natural and cruelty-free elements.”
PlayHardLookDope is co-founded by Jon Nelsen, who also founded Our Name Is Mud, a retail giftware brand, and Ebony Mackey, a jewelry designer and social media manager.
Congratulations Johnny & Ebony..
From the street fairs to inside the Westchester mall.
Hard work & originality pays off!