Jewelry retailer PlayHardLookDope opens in White Plains

PlayHardLookDope, a lifestyle jewelry brand, has opened its”™ flagship retail store at The Westchester in White Plains.

Play hard look dope
The interior of the store. Photo by Stephen Mihalchik

The store spans a 1,600-square-foot space on the mall”™s third floor and offers men”™s and women”™s jewelry. According to a press release issued by the company, the jewelry is created “using sustainable, quality, natural and cruelty-free elements.”

PlayHardLookDope is co-founded by Jon Nelsen, who also founded Our Name Is Mud, a retail giftware brand, and Ebony Mackey, a jewelry designer and social media manager.